Malmesbury Town Council and Malmesbury Town Team are delighted that the Free Parking scheme which has been trialled over the past 18 months has been an enormous success, with the statistics speaking for themselves.
The two organisations jointly subsidised Wiltshire Council’s parking revenues to offer 1 and 2 hours free parking in the town’s Station Road Car Park. It was hoped that the scheme would encourage shoppers, visitors, and residents to make more use of this car park and attract them to the town centre.
Parking in the town was one of the main issues raised by residents of Malmesbury and the surrounding areas. Spokesperson for Malmesbury Town Team, Gordon MacPherson, said "Research carried out in 2014 pointed to parking improvements as one of the key priorities. We are thrilled that the scheme for free parking just a short distance from the town centre has helped achieve our goal to increase footfall in the town’.
Over the first 18 months of the trial, August 2015 to January 2017, on those days when parking was chargeable, the number of 1 and 2 hour tickets issued rose from a previous average of 20 paid for tickets a day to an average of 66 free tickets a day."
Malmesbury Town Councillor John Gundry, said "The Town Council welcomes the opportunity to subsidise parking for the benefit of residents, workers, visitors and shopkeepers. We are thrilled that the scheme has been so successful’.
Philip Whitehead, Wiltshire Council cabinet member for highways, said: “We are always happy to help local councils and organisations subsidise free parking so they can support local businesses. I would encourage more councils to take advantage of schemes like this, which benefit local people and businesses alike.”